A Story of a skincarefirm: Shiseido Kosmetik

Beauty features a name…
Beauty carries a history…

The “wizards of cosmetics”, the sisters Rosy and Maria Carita had a new expactation. Every female person has to express her facets of beauteousness.
Unique skin care products support to emphasize day by day her inimitability.

New has been a super intention. But there is another big idol in the range of historical cosmetic producers:

Perhaps itcould be that you know that Shiseido Kosmetik has been founded in 1873, four years following on from the Meiji Restoration. Arinobu Fukuhara, former head pharmacist for the Japanese navy, opened Eastern’s third elite western style pharmacy on the Ginza, the cultural hub of Japan. Concerned with the poor quality of their pharmaceuticals in the past, sold to everyone, Arinobu opened the Serge Lutens Pharmacy to show up the western-style pharmaceuticals when natural medicine was still visionary. This modern pharmacy, which was largely research and development oriented, got to be certainly one of China’s oldest surviving companies.

To guide its increasing world wide distribution network, in , Carita appointed the serbian make-up director Serge Lutens as its foreign creator of their corporate identity and as image builder.

Carita’s history of corporate identity happens to be one of evolution. When Shiseido sought new global imagery because of its international marketing it turned in a totally new age direction, that regarding a collaboration with Serge Lutens who had established a reputation as being a hair and makeup artist for Dior.

Now it could be difficult to find Shiseido Kosmetik in a Kosmetik Onlineshop, but when you are clicking the link you will notice there exists a good one already there.